Duel Coding

A prime example of Duel coding in advertisement are sport comercials. You know when they advertise a product by using a star athlete or a team that is doing well. That way whenever you think of that team or watch them play you automatically think of that commercial and the product that it was selling. Most americans are really into sports to begin with so it is of know suprise that people use this for their advertisement. Let me give you an example, what do you think of when you hear the word Nike, well since i am a big basketball fan i think of micheal Jordan. He has done so many nike commercials that they started to name the shoes after him (air jordans). So in other words they are persuasive because of his celebrity status.